The Client:
Wolverine World Wide

What was the requirement?

Wolverine World Wide is a global marketer of branded footwear, apparel and accessories, instantly recognizable to the high street consumer with their Caterpillar and Hush Puppies brands. It boasts an established global footprint that spans approximately 200 countries. However in 2003 WWW began a strategy to consolidate their European Distribution from three facilities to one.

Why were CML approached?

CML's facility on Magna Park had been designed to accommodate fast moving retailer goods with a bulk stock & picking face configuration. This configuration was similar in design to WWW's own distribution set up in the USA. In addition CML's use of radio frequency technology set them apart from its competition.

What did CML do?

CML initially migrated Caterpillar Footwear from a DC in London - approximately one million pairs of shoes and within seven days of transition were fully operational. Twelve months later the second brand, Hush Puppies had been consolidated at CML. In addition to the WWW requirement of consolidating the brands, CML increased operational efficiencies and improved accuracy by developing various supply chain initiatives including order pool management, wave pick planning and RF perpetual inventory processes.

What was the outcome?

Not only did CML achieve the customer's requirement to consolidate a number brands into one distribution centre they also significantly improved KPI performance, over all warehousing disciplines and supported their business growth with their rapidly increasing ecommerce offering which ultimately lead to the second brand Hush Puppies moving the following year.

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