Leading retailer Halfords has appointed CML to aid in its extension of its cycling clothing and accessories range nationwide.
Playing a crucial role in the retailer’s growth strategy, CML is overseeing the pre-retail and distribution services that will help Halfords roll-out new products for purchase in store and online.
CML is expected to handle around 10,000 units per week through its 270,000 sq ft warehouse at MagnaPark and will work in partnership with Halfords Coventry NDC. Receiving cycling accessories and clothing from Halfords suppliers, CML will prepare products for sale before they are delivered to Halfords 460 stores nationwide.
Hanging, tagging, labelling and bagging goods before delivering to Halfords Coventry NDC, CML were able to demonstrate a proven capability for handling a pre-retail operation. Chosen above other providers for its extensive apparel experience, adaptable supply chain services and its close proximity to Coventry, CML will now be instrumental in Halfords ambitious in store and online growth plans.
CML is delighted to have been given the opportunity to work with Halfords in supporting this exciting expansion of their product offering.