CML is the perfect fit for designer denim brand
MiH Jeans comes on-board as CML's latest client...
Core Management Logistics (CML) has won a new contract to provide global warehouse and distribution services to designer clothing brand MiH Jeans.
Playing a crucial role in the fashion brand’s growth strategy, Lutterworth-based CML will also handle all of the company’s pre-retail and e-commerce services, carried out direct from its 270,000 sq ft warehouse at Magna Park.
CML, which provides warehouse services to many of the UK’s leading fashion retailers, was chosen by MiH because of its extensive experience in the retail industry, flexible and adaptable approach and good reputation.
The London-based brand, headed up by Founder and Chief Creative Officer Chloe Lonsdale, is sold to more than 350 stockists across 43 countries. The design integrity and production quality of its collections have created a loyal network of celebrity advocates including Rachel Weisz, Jennifer Lawrence and Julianne Moore.
The new contract will allow MiH to expand on its e-commerce options by being able to offer later order times and a next day delivery service, it will also help the retailer to provide a better level of customer service.
Founder and Chief Creative Officer of MiH Jeans Chloe Lonsdale commented, “We are very excited to be working with CML because of their specific fashion expertise and experience in both warehousing and logistics.
“Their flexibility to work according to our requirements will be essential as our business grows from both a wholesale and e-commerce point of view. We have worked very hard on our integration with CML and are happy with the work they have done for us so far. We look forward to building a strong long-term working relationship with them.”
Graham Copley, Managing Director at CML, said, “This is an exciting new partnership for CML. MiH Jeans needs a logistics specialist they can trust and we are very pleased that they have chosen us to manage their services.
“We’re able to offer the flexibility and reliability that they need and we’re looking forward to working with them during this exciting phase in their development, as well as playing our part in their future growth.”
MiH Jeans joins CML’s growing portfolio of major UK and international retailer customers, which also include Marks & Spencer, L.K Bennett, Halfords, Björn Borg and Triumph lingerie.
MiH Jeans is the denim girl’s denim brand. With an attitude and integrity built on five decades of denim experience, the London-based label is known for embodying the relaxed and assured spirit of blue-jean culture.