Footwear specialists the Overland Group has picked CML to provide its e-commerce services...
Leading logistics specialist CML will provide services to the Overland Group, supporting their G.H.Bass & Co footwear brand and once orders have been made on G.H.Bass' website; CML will be responsible for all e-commerce fulfilment services, which will include packaging and distributing the products across Europe.
The Lutterworth based logistics company, which provides e-commerce services to many of the UK's leading fashion retailers, was selected to support Overland Group because of its expertise and experience within the sector. Furthermore its precision and high level of organisation has ensured the company has the supply chain to grow within the European market.
The brand G.H.Bass & Co originates from Maine, dating back to 1876. The company introduced the penny loafer, a slip on leather shoe that has become a timeless classic the world over and prides itself on being a brand that makes high-quality products that stand as proof that a true original is always in demand.
A spokesperson for Overland Group said, "Launching a brand in Europe meant that we needed an extremely flexible and scalable warehousing and e-commerce solutions, which CML offers. With their wealth of experience and strategic insight, it was the most suitable solution for the G.H.Bass & Co brand. Smooth system integration and on-going account management means that we are really looking forward to seeing what the future brings."
Graham Copley, Managing Director at CML, said, "We're thrilled to have partnered with Overland. The brand needs a logistics specialist they can trust and we are very pleased that they have chosen us to manage their services. We're able to offer the reliability and expertise they need and we're looking forward to working with them as they develop and expand."