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GH Bass wholesale footwear to be distributed by CML

Relationship with Overland Shoes is expanded


CML has expanded its commercial relationship with Overland Shoes, taking over the distribution of wholesale footwear for fashion brand GH Bass.

CML currently handle the GH Bass ecommerce fulfilment for Overland Shoes and the success of that arrangement has proved to be the catalyst for adding to the service.

The agreement will see GH Bass’ range of men’s and women’s footwear imported directly from Overland Shoes’ suppliers to CML’s base at Magna Park, Lutterworth. CML will provide storage and quality control as well as distribution to consumers and stockists across the UK and Europe.

Graham Copley, CML’s Chairman, said: “We are delighted to have consolidated our strong working partnership with Overland Shoes and look forward to further supporting their operations under the GH Bass brand.

“As experts in both warehousing and order fulfilment, we are able to offer clients like Overland Shoes a complete package of logistical support, ensuring that the process is kept as simple as possible while remaining cost-effective.” 

Ari Williams, Finance Director at Overland Shoes, said: “We are pleased to be working with CML on the warehousing and distribution of our stock. They offer a professional and friendly service, a central location in easy reach of London and major UK ports, and have experience in operating customs bonded warehouse facilities and export to Europe.

“Their flexibility is important to us – CML is big enough to punch above its weight but small enough to be flexible and meet all of our requirements”.

To find out how CML can help your business please telephone 01455 200700 for more details.

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