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New British womenswear label puts its trust in CML

Finery London picks CML for its warehouse and distribution services...

CML - main image - finery london

Exciting new womenswear brand Finery London has picked leading logistics specialist Core Management Logistics (CML) to provide all of its warehouse and distribution services.

Launched in February, Finery London is a unique British womenswear retailer which is bringing the process of a design house to the high street. Rather than looking to the catwalk for inspiration, the team behind the brand are inspired by what they think women really want. Driven by a desire to create clothes that are made with love and care, Finery's aim is to re-inspire.

CML, which provides warehouse services to many of the UK's leading fashion retailers, was selected by Finery because of its expertise and experience within  the sector.


Furthermore, it's precision and high level of organisation has ensured Finery has the support it needs as an emerging brand in a competitive market.

Finery London is being headed up by Caren Downie, former fashion director at ASOS and buying director at Topshop. The brand's first collection is its Spring/Summer 2015 range of clothes, footwear and accessories. Now available, prices are centred on the £40-£80 range but reach up to £250. Customers are able to shop via the brand's website and order products to be delivered the next day.

Luca Marini, COO at Finery London, said, "CML really inspired trust in us from day one because of their relentless focus in getting to grips with our business and proactively supporting us in all the challenges we faced whilst preparing to launch.

"We have chosen CML because they offer us flexibility and constant support in all areas of warehousing and logistics and they are much more than a simple third-party logistics provider to us, they have become a real partner across various points of our supply chain."

Graham Copley, Managing Director at CML, commented, "We're thrilled to have partnered with Finery London. The new womenswear brand needs a logistics specialist they can trust and we are very pleased that they have chosen us to manage their services.

"We're able to offer the flexibility and reliability that they need and we're looking forward to working with them as they grow and develop."

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