brand integrity Quality Control

At CML we understand the importance of brand integrity and provide quality control and inspection services to ensure that the items meet retailers’ stringent specifications.  This procedure includes examining and testing products, either through spot checks or constant monitoring, to highlight any defects and to measure the quality and performance of these vendors.  We have skilled technicians with years of inspection experience who operate from our dedicated quality control inspection rooms that are fitted with TL84 store lighting to replicate the store environment.

Following this review, the goods are then put away and are available for sale.  Our thorough inspection and auditing process reduces the risk of substandard or faulty goods reaching the hands of consumers and potentially damaging a brand’s reputation. 

As consumers’ expectations increase, purchasing decisions can quickly change meaning that a retailer is often only as good as their customers’ last experience with them.  This can determine their future buying activities – ultimately quality control is essential to meet the ever-growing and changing expectations of shoppers.