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cost effective Returns Processing

Changes in the buying behaviour of consumers, who often order multiple items and then return those that are not needed, requires retailers to provide an efficient solution to remain competitive.

Returns infographic

Consumers expect returns to be processed as quickly and as efficiently as the front-end ordering process and not have to wait long for credits, exchanges or replacements to be completed.  The ability to expedite these promptly is essential for creating customer loyalty at this stage of the fulfilment process and at CML we recognise the importance of this, along with the competitive advantage that can be gained through a resilient and unified process.  Our highly skilled returns team assess returned items and process them in-line with retailers’ specifications, whether that requires remedial work, returning to stock or quarantining for inspection.

Our real-time tracking enables returns information to be updated to retailers’ enterprise systems, ensuring that details are available to keep their customers updated. CML will streamline the returns process through the use of detailed operating procedures, skilled teams and industry-leading software. This leads to improved turnaround times for customers, a reduction in paperwork, increased status updates and information accuracy.

As the growing need for innovation continues alongside the growth of ecommerce, CML decided to share the latest trends on returns by hosting a one hour webinar - Returns: Fact or Friction.  The retail sector has changed dramatically over the last few years and investing in technology and facilities is of key importance.

Key topics the webinar covered:

  • Exploring the online journey
  • Customer options and ease of return
  • Why customers return products
  • The international returns process
  • Advancing returns technology
  • Brand experience

As experts in providing retail warehousing and fulfilment ecommerce solutions, delivering a thought-provoking yet informative webinar was CML's aim to help businesses keep up to date.  Understanding customers' requirements is becoming more and more important as the retail market evolves and creating long-term brand loyalty is the ultimate aim.

We have uploaded the webinar presentation and hope you enjoy watching this.  To discover how we can help you and your business or if you have any questions, please get in touch by dropping us a line on or give us a call on 01455 200 700.

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